Moët x NBA x Don C

From the big championships to smaller life victories, and everything in between, Moët & Chandon encourages basketball fans and champagne-enthusiasts to celebrate every extraordinary moment.

Moët & Chandon • NBA • Just Don •

Extraordinary moments don’t happen overnight. These moments are a compilation of smaller accomplishments that occur over time and lead to something special. Something rare. Something extraordinary.
In this concept, Don C shows his love for basketball and Moët while showcasing the Chicago community, celebrating his upcoming collection, and toasting his achievements with friends.

"The fusion of sports and luxury is here now, and it’s here to stay. I am excited to bring together two worlds that mean so much to me, personally.” –Don C, Founder of Just Don

I traveled to Fashion Week in Paris, FR, then to Champagne Row in Épernay, and back to the West Loop in Chicago, IL to capture the extraordinary collaboration between Moët & Chandon, the Official Champagne of the NBA, and NBA Collection by Just Don.

Fusing NBA culture with the iconic heritage of the Moet & Chandon Maison, the collection features dynamic, reimagined designs of the brand’s Impérial Brut and Nectar Impérial Rosé bottles.

Longform Branded Content | Extraordinary Moments (:30s)

Moët & Chandon • NBA - Director's Cut - Commercial

Campaign Elements

⸺ Longform Branded Content

The music and voiceover match the narrative of Don C as he reflects on the genesis of his Moët partnership. Though his journey was unexpected, he appreciates and celebrates the challenges along the way. The emotion in his tone and music reflect this, but crescendos as the Moët bottle appears to take a prominent place in the narrative. The bottle cues the celebratory tone in Don's voice as the beat/music intensifies.

⸺ Shortform Branded Content

The longform branded content is cut into a shortform version for optimal social media sharing while bite-sized teasers serve as runway leading up to the historic launch of Don C's collaboration with Moët & Chandon and the NBA.

Our shortform content went viral earning over 5MM+ views, and counting. Extraordinary!

⸺ Docuseries (Unscripted)

Fast-paced music keeps each episode of our docuseries moving. In each season of celebratory moments, Don C's tone is warm and welcoming, as though he's friends with the viewer and sharing something cool. The music has a thump that makes heads move and keeps viewers in step with scene sequences. Though extraordinary, there's a relatable attribute to Don C communicated through his tone and the music.

Shortform Branded Social Teasers (:06s)

Branding & Packaging

Moët & Chandon bottles

Limited Edition Package Design

Moët & Chandon x Don C Ltd. Ed. Luxury Hoodie

Limited Edition Luxury Hoodie

Moët & Chandon bottles

Brut and Rosé

Many heads, but one mind.

Crew In Paris

Client

Moët & Chandon | NBA

Campaign

Extraordinary Moments | 2023

Superpowers & Skills:

Creative Direction
Art Direction
Copywriting
Content Creation
Product Design
Set Design
Photography
Editing
Sound Design
Talent Scouting
Wardrobing

Elements

Longform Branded Content
Shortform Branded Content
Docuseries

Superheros & Supersheros

Creative Director: Wisdom Sewell
Director/DP: Isaac Yowman
Exec. Producer: Octavia Pride
ACD Art: Carlton Adams | Teneka King
Sr. Copywriters: Kenneth Dalrymple | Jay Zschunke
Photography: Parish Lewis

On Location

Paris, France
Épernay, France
Chicago, IL

Extraordinary Moments

In this concept, my Creative Direction, storytelling, and luxury experience set the stage for Don C to show his love for basketball, celebrate his partnership with Moët & Chandon, and lift up the Chicago community with a toast to achievements, big and small, with friends.

Wisdom Sewell™

As a creative virtuoso and AI polymath, I’ve transformed Fortune 500 titans, redefined cultural relevance, and propelled A-list stars to new heights. Let’s write your success story, next!

Headquarters

ATL
LGA
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