I traveled to Fashion Week in Paris, FR, then to Champagne Row in Épernay, and back to the West Loop in Chicago, IL to capture the extraordinary collaboration between Moët & Chandon, the Official Champagne of the NBA, and NBA Collection by Just Don.
Fusing NBA culture with the iconic heritage of the Moet & Chandon Maison, the collection features dynamic, reimagined designs of the brand’s Impérial Brut and Nectar Impérial Rosé bottles.
The music and voiceover match the narrative of Don C as he reflects on the genesis of his Moët partnership. Though his journey was unexpected, he appreciates and celebrates the challenges along the way. The emotion in his tone and music reflect this, but crescendos as the Moët bottle appears to take a prominent place in the narrative. The bottle cues the celebratory tone in Don's voice as the beat/music intensifies.
The longform branded content is cut into a shortform version for optimal social media sharing while bite-sized teasers serve as runway leading up to the historic launch of Don C's collaboration with Moët & Chandon and the NBA.
Fast-paced music keeps each episode of our docuseries moving. In each season of celebratory moments, Don C's tone is warm and welcoming, as though he's friends with the viewer and sharing something cool. The music has a thump that makes heads move and keeps viewers in step with scene sequences. Though extraordinary, there's a relatable attribute to Don C communicated through his tone and the music.
Limited Edition Package Design
Limited Edition Luxury Hoodie
Brut and Rosé
Moët & Chandon | NBA
Extraordinary Moments | 2023
Creative Direction
Art Direction
Copywriting
Content Creation
Product Design
Set Design
Photography
Editing
Sound Design
Talent Scouting
Wardrobing
Longform Branded Content
Shortform Branded Content
Docuseries
Creative Director: Wisdom Sewell
Director/DP: Isaac Yowman
Exec. Producer: Octavia Pride
ACD Art: Carlton Adams | Teneka King
Sr. Copywriters: Kenneth Dalrymple | Jay Zschunke
Photography: Parish Lewis
Paris, France
Épernay, France
Chicago, IL
In this concept, my Creative Direction, storytelling, and luxury experience set the stage for Don C to show his love for basketball, celebrate his partnership with Moët & Chandon, and lift up the Chicago community with a toast to achievements, big and small, with friends.