Drip Drop

Drip Drop® represents a dehydration solution that transcends typical (and often sweaty) representations of a traditional sugary, celebrity-endorsed electrolyte drink. I relaunched Drip Drop with real people whose performances were paramount to their personal missions.

Gotta Have My Drip’s relaunches the brand with a new social spot, a captivating journey following a day-in-the-life of American fitness guru, Kirsten Ferguson.
Through handheld, raw, realistic, yet inspiring footage, we witness Kirsten juggle being a Girl Mom and a Peloton instructor driven by purpose, each moment fueled by Drip Drop.

We captured the authentic passion, purpose, and poise of individuals leveraging the fast hydration only Drip Drop can deliver as they pursue their personal missions.

Our launch spot was a special glimpse into the real life roles of fitness guru, Kirsten Ferguson. She’s a Peloton trainer, life coach, and mom of two energetic and lively girls;  I had the distinct honor of walking through a day-in-her-life capturing the many facets of her entrepreneurial lifestyle and the critical role Drip Drop plays in her day.

Next, we set off for San Francisco where we met global humanitarian and field worker, Dr. Eduardo Dolhun. He shared his compelling story of lifesaving missions work abroad where people needed lifesaving hydration, immediately, prompting him to formulate the fastest possible ORS hydrator, Drip Drop. Content coming soon

Launch Content | Gotta Have My Drip (:30s)

Campaign Elements

⸺ Brand Relaunch Vision

DripDrop® is fast rehydration that transcends other electrolyte drinks. Our approach was to authentically capture real People on a Mission - people who live life with intention and recognize that proper hydration is essential to perform at their best. Our campaign featured a fitness guru, the inventor of Drip Drop, etc.

⸺ Original Branded Content

3 :30s pieces of original content + Cutdowns featuring Kirsten Ferguson, Peloton instructor; Dr. Eduardo Dolhun, inventor of Drip Drop (content coming soon); Brand Manifesto featuring people on a mission using Drip Drop to help them hydrate when fast hydration is needed most (content coming soon).

⸺ Original Music

To build the energy and drive an adrenaline-pumping, pulse-quickening tempo in our spots, we created an energetic, percussive, bass-heavy hip-hop beat that's unique to DripDrop. As a bonus, we employed a drip mnemonic device into and throughout the score that was reinforced whenever the beat dropped.

Branding & Packaging

Drip Drop Relaunch Packaging

Drip Drop Packaging

Drip Drop Relaunch Zero Sugar Packaging

Drip Drop Zero Sugar Packaging

A collaborative effort

Client

Drip Drop

Campaign

Gotta Have My Drip | 2024

Superpowers & Skills:

Creative Direction
Art Direction
Copywriting
Photography
Editing
Music Composition
Wardrobing

Elements

Longform Branded Content
Shortform Branded Content

Superheros & Supersheros

Group Creative Director: Wisdom Sewell
Director: ShaBiron Shockley
DP: Kevin Spence
Executive Producer: Snake Roth
ACD Copywriter: Kenneth Dalrymple
Photography: Parish Lewis

On Location

Livingston, NJ
San Francisco, CA

Gotta Have My Drip

In this concept, my Creative Direction, storytelling, and music composition launched Drip Drop’s rebrand from a mobile-first approach with energetic, authentic spots featuring momprenuer and Peloton instructor, Kirsten Ferguson; philanthropic mission-worker and product inventor, Dr. Dolhun; and other high-performing people on their own personal missions benefiting from fast hydration when and where they need it most.

Wisdom Sewell™

As a creative virtuoso and AI polymath, I’ve transformed Fortune 500 titans, redefined cultural relevance, and propelled A-list stars to new heights. Let’s write your success story, next!

Headquarters

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