Tasked with launching a global media company from scratch in two weeks, I led the brand creation, digital experience, and multimedia rollout for OFFSCRIPT — a bold new ecosystem converging creators, commerce, and culture.
Client
OFFSCRIPT Worldwide
Year
2025
Elements
Longform Branded Content
Shortform Branded Content
Multiple Brand Identities
Responsive Web Design
Social Media Assets
PR Strategy
Superpowers & Skills
Creative Direction
Content Creation
Brand Development
Post Production
PR Consulting
OFFSCRIPT Launch Teaser :60s
What started as a sprint became a masterclass in creative leadership, resilience, and results.
In just two weeks, I led the visual birth of OFFSCRIPT Worldwide — a groundbreaking media ecosystem built for the future, where creators, commerce, and culture intersect with power and purpose.
Reporting directly to CEO Detavio Samuels and Chief Innovation Officer Ahmad Islam, I served as the senior creative lead and board decision-maker responsible for OFFSCRIPT’s entire launch look, feel, and brand expression.
The Problem
+ Traditional media was collapsing under outdated models.
+ Creators had become the new centers of influence and commerce.
+ Culture was moving faster than corporations could keep up.
The Solution
OFFSCRIPT is a company launch wrapped in rebellion. The ask was clear but audacious:
+ Launch a fully-formed brand in two weeks.
+ Build an identity bold enough to match its mission.
+ Deliver every asset — web, video, social, PR — flawlessly and on time.
My Role On the Team
⸺ Creative Director & Brand Lead
Drove rapid-fire exploration and development of the OFFSCRIPT Worldwide and RebelHouse brand identities.
⸺ Design & Implementation
Built a full visual ecosystem: logos, typography, color systems, motion treatments, and brand guidelines.
⸺ Video Direction
Oversaw creative development and execution of the OFFSCRIPT hero launch video and platform-native cutdowns.
⸺ Website & Digital Experience
Designed and launched OffscriptWorldwide.com with full responsive behavior and brand storytelling.
⸺ Executive Launch Team
Served on the internal board shaping launch decisions alongside Detavio Samuels and Ahmad Islam.
⸺ Campaign Activation
Led creative rollout across launch-day social activations, digital storytelling, and brand PR in Variety and Ad Age.
Every asset had a job: reflect culture honestly, hold attention instantly, and carry the kind of clarity that makes people stop scrolling.
Visual Identity
The OFFSCRIPT logo system was built to feel dynamic yet declarative — clean lines, bold typography, and motion cues designed to symbolize cultural disruption without losing authenticity.
Launch Video
The hero film acts as a battle cry — a kinetic manifesto blending creators, culture shifts, and unflinching declarations that the old rules no longer apply. Platform cutdowns extended the narrative natively across TikTok, IG, and FB.
Website Experience
The site is a high-impact editorial home: visually editorial but built for speed. Within seconds, visitors grasp the OFFSCRIPT mission, ecosystem, and cultural DNA.
Social Launch
Platform-native assets — from launch carousels to profile headers — made OFFSCRIPT instantly recognizable, giving creators and brand partners a new destination to rally around.
Instant Receipts
⚡ OFFSCRIPT launched publicly on April 24, 2025, backed by exclusive stories in Variety and Ad Age.
⚡ Full brand identity, launch video, website, and social channels delivered in under 14 days.
⚡ Secured 1.5M+ impressions across earned, owned, and paid channels within 72 hours.
⚡ Talent inquiries, brand partnerships, and investor conversations began within the first week of launch.
⚡ OFFSCRIPT positioned itself immediately as the next-generation media company for the global majority.
Variety
“OFFSCRIPT rewrites the playbook for media.”
— Variety
Superheroes & Supersheroes
Creative Director: Wisdom Sewell
Editor: Phil Lee
Designers: Annie Carroll; Gabby Weld
OFFSCRIPT Worldwide
In this project, my Creative Direction, deep knowledge of ethical AI, and launch leadership built OFFSCRIPT Worldwide from scratch — a culture-powered media company born in two weeks flat, complete with a full brand identity, anthemic hero film, responsive website, and social takeover, all launched at the speed of culture.
