Starry x NBA TVC
This 30-second TV commercial featuring Zion, KAT, Jamal Murray, Angel, and Matt Barnes teases the story of how Lem and Lime revolutionized the Game with simple math.
Our "3>2" Starry story teased Lem & Lime's short film featuring an all-star cast during the 2023 NBA Finals.
The challenge was simple. Tease the debut of our unique Starry story with a :30s TV commercial featuring an all-star cast alongside the greatest shot in the game’s innovators, Lem and Lime, during one of the biggest moments in the world, the 2023 NBA Finals.
You’d think that was enough, but it was just the beginning. Our Creative starred Zion Williamson, Karl-Anthony Towns, Angel Reese, and the OG, Matt Barnes along with a very special guest feature—NBA first-time Finalist, Jamal Murray.
Our Starry-studded cast made their debut during Game 1 of the NBA Finals, on NBA channels, ESPN channels, and across Revolt! media platforms. Showcasing how Lem and Lime discovered Jamal Murray 20 years prior, preparing him for his impending victory during the launch sparked a bit of online controversy that created a conspiracy across social media and Reddit—”How did they know?” and, “Is the NBA rigged? How did they make a spot featuring Jamal Murray that launched the day he plays in the Finals, Game 1?” The controversy, just like Starry, was as crisp as it was delicious.
Teamwork divides the effort and multiplies the effect.
Client
STARRY® (PEPSICO)
Year
2023
Superpowers & Skills
Creative Direction
Direction
Animation/Illustration
Art Direction
Copywriting
Set Design
Editing
Sound Design
Talent Scouting
Wardrobing
Superheroes & Supersheroes
Creative Director: Wisdom Sewell
Executive Producer: Octavia Pride
Producer: Kenyatta Coleman
Copywriter: Jay Zschunke
ACD Design Director: Samyuktha Baliga
ACD Art Director: Carlton Adams
Account Executive: Melvin Davis III
Directors: Daniel Garcia; Wisdom Sewell
Production: Tiny Giant
Post Production/VFX: Versus
Music/Sound: The Music Playground; The Diner Music
Starry x NBA TVC
Under my creative direction, basketball luminaries converged in “3>2” featuring Zion Williamson, Karl-Anthony Towns, Angel Reese, Matt Barnes, and special guest, Jamal Murray, an absurdly refreshing twist on hoops history in a never-seen-before concept that ignited intrigue, stirred controversy, and launched during the 2023 NBA Finals.
