They asked us to build a program to dimensionalise three distinct tentpoles around this premise: one that would stand on its own year-over-year (LEED); an extension that would run every October, spanning Black Business Month (BBM); a visual identity and concept for HBCU Homecoming.
We created “Threaded,” an encompassing, evergreen annual program designed to highlight designers of Color and their fashion brands by breaking down the barriers that have obscured their talent for too long. Like the threads that seamlessly blend together to make a t-shirt or a hoody, their creativity intertwines with culture, heritage, and innovation, crafting a tapestry that amplifies the richness of fashion and sneaker culture.
The mission of Future Is Color® is to shape accessible space for intentional conversation around collective liberation and build a community rooted in love and empathy.
Lambo immerses himself in his own community, Brooklyn, New York, and that community is the inspiration and sustenance of the brand continuously evolving today.
From a pipe dream with around three designs to a growing, thriving business, Hella Bay Clothing is a Bay Area picture that plans to be around for a very long time.
Gratitude Chicago’s ultimate goal is to connect people on a common front, being grateful for what they have been so fortunate to have.
Thompson’s For The Fan brand works with independent creatives, giving them the opportunity to work with their resources with plans for even bigger social impact programs for Baltimore and D.C.
Using a combination of live footage and motion graphics, we created a video about the LEED program’s 2022 milestones featuring two stripers presenting facts and information in a direct-to-camera style format.
To illustrate the stats in an easily digestible format, we developed stylized infographics for Foot Locker’s social media.
We captured and edited a stylized mix of designer portraits, behind-the-scenes footage, design macros, B-roll footage, and interview soundbites to craft compelling features for each designer’s story and brand.
The photography conveyed a sense of empowerment and pride, bringing to life the entrepreneurial spirit within the Black community. This visual narrative aligned with the overarching theme of “Threaded,” illustrating their impact and significance in shaping sneaker culture and beyond.
Foot Locker
(:60s) LEED Annual Update Hero Video x1
(:60s) Black Business Month Hero Video x1
(:15s) Black Business Month Cutdowns x5
Final Still Images (x115)
2023
Creative Direction
Art Direction
Set Design
Wardrobe Styling
Photography
Editing
Creative Director: Wisdom Sewell
Executive Producer: Octavia Pride
Producer: Kenyatta Coleman
Director/ACD: Carlton Adams
Photographer: Faiz Ghori
Sr. Copywriter: Jay Zschunke
Designer: Giannina Vera
Post Production: Fat Shiba
Explore Foot Locker’s “Threaded,” an annual Program my team designed to reward and encourage the vibrant tapestry of Black creativity, culture, and entrepreneurship in sneaker culture.